Sybelle de la Cerda Monge — Independent Brand Designer

Sybelle de la Cerda Monge is an independent brand designer based in Guatemala City, working with hospitality, fashion and lifestyle brands worldwide. The studio designs brands as connected systems — identity, digital experience and content built to work together across every touchpoint.

Services span six connected practices: branding and identity systems, brand direction and consulting, social and content systems, UX/UI and digital experience, packaging and product design, and events and brand experience. Each engagement begins with positioning and discovery, moves through concept and design development, and ends with a rollout designed to be lived with, not just launched.

Selected work includes CORA, a hospitality brand identity for a foodcourt bar; MILÉ, content and campaigns for a hospitality brand; PISTACCIO, brand, content and packaging for a bistro and bakery; KARLA GARZARO, a fashion personal brand identity; WANDERLY, a UX/UI case study for a mobile product; and FÉNIX, a narrative brand system for a speakeasy concept.

Every project begins with a discovery call and written brief, followed by research and positioning, concept, design development, and rollout — with one main point of contact throughout. To start a project, send a short note through the contact form with a sense of your brand, timeline and budget. Sybelle replies within two working days to schedule an introductory call.

Frequently asked questions

What services do you offer?

Six connected practices: branding and identity systems, brand direction and consulting, social and content systems, UX/UI and digital experience, packaging and product design, and events and brand experience.

Do you offer strategy or consulting?

Yes. Brand Direction and Consulting is a dedicated practice — strategic guidance to define, refine or realign a brand.

Can you work on digital products (UX/UI)?

Yes. UX/UI and Digital Experience translates brand systems into digital interfaces designed for clarity, flow and consistency.

What is your design process?

Discovery call and written brief, then research and positioning, concept, design development and rollout, with regular reviews and one main point of contact throughout.

How do I get started?

Send a short note via the contact form with a sense of your brand, timeline and budget. Reply within two working days.

WANDERLY — UX/UI case study for a mobile product

WANDERLY is a UX/UI case study for a mobile product where brand and interface had to feel like the same thing. The design work translates a brand system into a digital experience that feels intuitive, cohesive and aligned across every screen.

The process starts with research and positioning — understanding what the product needs to do, who it needs to do it for and where existing patterns fall short. From there, the work moves through information architecture, flows and wireframes into visual design, prototyping and a documented design system.

Every component is designed with clarity and rhythm in mind: type sizes, spacing and colour are tuned to reduce friction and keep the product feeling calm on a small screen. Navigation is kept shallow, primary actions are given room to breathe and micro-interactions are used sparingly, only where they clarify state or reward action.

The delivered system includes a component library, screen templates, motion guidelines and a handoff-ready file that a small engineering team can build against without ambiguity. The result is a mobile product that feels considered, on-brand and comfortable to use every day.